CSL
Objectives
Sensitize employers and employees on health and safety issues in the workplace during the World Day for Health and Safety at Work
- We recommended a positif and motivating tone of voice
- Focus on the #worksafe and the slogan “together, let’s prevent risks!”
- Production of one ad and 5 video clips highlighting the solution rather than the problem
- Cinematographic approach supported by motion design animations to enhance strong emotions and create more impact
