CITY OF ESCH-SUR-ALZETTE

FRAEN & SPORT

Inequalities in sport being an increasingly burning issue, the Equal Opportunities Department of the city of Esch-sur-Alzette, in collaboration with ADT Center, addressed the topic by organizing a conference and workshops.

Objectives

– Raise public awareness on this issue
– Show that there are initiatives in favor of gender equality in the world of sports
– Present role models who walked the talk
– Support women in sport in Luxembourg
– Offer a communication platform

– Implementation of a communication strategy including:

– Poster
– Flyer
– Poster
– Facebook page
– Community Management

– Creation of the branding
– Website development
– Community management
– Production of video clips highlighting the ambassadors
– Hostesses during the event

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