The request

• Every year, IBM offers its clients an exclusive event.  For the last edition, we organized a concert by the talented Typh Barrow in a new location.

Objectives

• To build loyalty and develop relationships with clients
• Give a qualitative image of IBM
• To offer its clients a unique experience
• Offer the general public a great popular party

Our contribution

• Research & development of the concept
• Coordination of service providers and participants
• Organization of the event in compliance with the Green Events label
• Logistic management

Results 

• For the first time, the event was so much in demand that we had to set up a waiting list.