The request

• Find an innovative & disruptive idea to launch a banking product.

Objectives

• Present the characteristics of its new product
• Convey the message efficiently by surprising the audience
• Encourage the target audience to sell the new product

OUR contributioN

• Development of an immersive virtual reality game
• Concept development of the launch event
• Coordination of service providers & speakers
• Logistics management

Results

• This virtual reality game was presented to the different subsidiaries of the group. It is still active.