VR PRODUCT LAUNCH
The request
- Find an innovative & disruptive idea to launch a banking product.
Objectives
- Present the characteristics of its new product
- Convey the message efficiently by surprising the audience
- Encourage the target audience to sell the new product
OUR contributioN
- Development of an immersive virtual reality game
- Concept development of the launch event
- Coordination of service providers & speakers
- Logistics management
Results
- This virtual reality game was presented to the different subsidiaries of the group. It is still active.
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