{"id":10595,"date":"2023-11-13T13:39:25","date_gmt":"2023-11-13T12:39:25","guid":{"rendered":"https:\/\/mediation-sa.lu\/4-good-reasons-to-use-influencer-marketing\/"},"modified":"2026-01-05T12:30:57","modified_gmt":"2026-01-05T11:30:57","slug":"4-good-reasons-to-use-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mediation-sa.lu\/en\/4-good-reasons-to-use-influencer-marketing\/","title":{"rendered":"4 Good Reasons to Use Influencer Marketing"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-973603257\">\n\n\n\t<div id=\"col-1304920998\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Influencer marketing is a strategy that involves promoting a brand through an influencer or brand ambassador. Still uncommon in Luxembourg as of 2019, this strategy saw a real boom during the Covid crisis. Given that the average Luxembourger spends 1 hour and 30 minutes per day on social media, it\u2019s no surprise that companies are increasingly investing in digital strategies to reach their target audiences. Here\u2019s a look at four good reasons to use influencer marketing.   <\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-282936557\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>A powerful and fast-growing strategy<\/strong><\/p>\n<p>According to a recent study, the influencer marketing market is expected to reach $16.4 billion in 2022: 20 times more than in 2015. The most powerful channels are YouTube, Instagram, and TikTok. It\u2019s no wonder that more than 75% of marketers plan to allocate a budget to influencer marketing, and 68% even plan to increase their investment in this type of strategy.   <\/p>\n<p>In addition, social commerce sales in 2022 were estimated at $958 billion. On a single day in October 2021, two of China\u2019s top influencers, Li Jiaqi and Viya, sold $3 billion worth of goods\u2014roughly three times Amazon\u2019s average daily sales. By 2025, social commerce is expected to account for 17% of all e-commerce spending.   <\/p>\n<p><strong>More targeted communication<\/strong><\/p>\n<p>In 2020, Gen Z influencers\u2019 market share increased by 9%. This \u201cNetflix generation,\u201d which doesn\u2019t listen to the radio and barely watches TV, is hard to reach through traditional media and ad campaigns. These 15 to 25-year-olds are in search of meaning and are primarily influenced by word-of-mouth and recommendations. That\u2019s why a campaign led by an influencer will have far more impact than banner ads or sponsored posts, for example.  <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1717627614\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>More personalised communication<\/strong><\/p>\n<p>Unlike mass media advertising, influencer marketing on social platforms creates a sense of closeness and connection with the audience, so much so that the influencer is often seen as a trusted friend. They tell real stories, share personal experiences. The key to effective influencer marketing is authenticity. It\u2019s essential that there be true alignment and shared values between the influencer and the brand. It&#8217;s also crucial to choose the right platform based on your audience and product.    <\/p>\n<p><strong>More ROI-driven communication<\/strong><\/p>\n<p>After an influencer campaign, it\u2019s easy to measure how many sales were generated. With tracked links, you can count website visits and purchases. You can even go further by analysing your audience in detail and fine-tuning your strategy for even better results. Additionally, influencer marketing allows you not only to showcase your product but also to interact with your audience through games and contests, which are powerful tools for collecting data and growing your database.   <\/p>\n<p>As studies show, social media influencer marketing is on the rise. While it doesn\u2019t mark the end of traditional media, which still has its place, it\u2019s unthinkable to launch an advertising campaign without incorporating social media, and most importantly, content creators.  <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is a strategy that involves promoting a brand through an influencer or brand ambassador.<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Good Reasons to Use Influencer Marketing - Mediation SA<\/title>\n<meta name=\"description\" content=\"Influencer marketing is a strategy that involves promoting a brand through an influencer or brand ambassador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediation-sa.lu\/en\/4-good-reasons-to-use-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Good Reasons to Use Influencer Marketing - 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