{"id":10601,"date":"2023-11-13T13:31:30","date_gmt":"2023-11-13T12:31:30","guid":{"rendered":"https:\/\/mediation-sa.lu\/how-to-build-a-strong-employer-brand-and-meet-future-challenges\/"},"modified":"2026-01-05T13:36:54","modified_gmt":"2026-01-05T12:36:54","slug":"how-to-build-a-strong-employer-brand-and-meet-future-challenges","status":"publish","type":"post","link":"https:\/\/mediation-sa.lu\/en\/how-to-build-a-strong-employer-brand-and-meet-future-challenges\/","title":{"rendered":"How to Build a Strong Employer Brand and Meet Future Challenges"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-567245537\">\n\n\n\t<div id=\"col-264512977\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Every company has its own identity, in marketing terms, this is known as a \u201cbrand.\u201d It helps enhance a company\u2019s image, convey its values, and reinforce its positioning, both internally and externally. In a constantly evolving world where recruitment is becoming increasingly difficult in certain sectors, while others struggle to retain talent, employer branding has become a truly strategic issue. Positioned at the intersection of marketing, HR, and communication, what is often referred to as \u201cinbound recruiting\u201d involves applying attraction and engagement techniques aimed at both internal and external audiences. But how do you build a strong employer brand? Here are key elements not to overlook.     <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-375042950\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>Why develop your employer brand? <\/strong><\/p>\n<p>The reasons for creating an attractive employer brand are straightforward:<\/p>\n<ul>\n<li>Attract the best candidates<\/li>\n<li>Retain top talent<\/li>\n<\/ul>\n<p>The following figures illustrate what\u2019s at stake:<\/p>\n<ul>\n<li>95% of candidates research their potential employer online. If the company\u2019s e-reputation is poor, only 10.5% of them will apply<a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftn1\"><sup> [1]<\/sup><\/a>. <\/li>\n<li>According to LinkedIn<a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftn2\"><sup> [2]<\/sup><\/a>, candidates trust employees three times more than corporate messaging.<\/li>\n<li>1 in 3 candidates has shared at least one negative opinion about a past or potential employer <sup><a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftn3\">[3]<\/a><\/sup>.<\/li>\n<\/ul>\n<p>Given these statistics, it\u2019s clear that every company should pay close attention to its employer brand.<\/p>\n<p><strong>Onboarding and team retention<\/strong><\/p>\n<p>A candidate is just like a client: you need to convince them that they belong in your company. How? By communicating your company\u2019s values, showcasing completed projects, highlighting references, and introducing the team (at the very least, management, depending on your company\u2019s size). Putting a face to the business is always reassuring, just like customer testimonials. If you have a recruitment section, don\u2019t hesitate to include input from employees, whether written or in video form.     <\/p>\n<p>Social media and your website go hand in hand. Across all these channels, it\u2019s important to project the image of a dynamic company where every employee matters and contributes to its strength and unity. Even more importantly, put yourself in the shoes of current and future recruits and speak their language.  <\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1430389387\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>Nurturing internal communication<\/strong><\/p>\n<p>Internally, it\u2019s essential to maintain contact with your employees, especially in a time when remote work remains the norm. Valued employees who feel involved in the company\u2019s strategy are more likely to stay than those who simply carry out daily tasks with no real purpose. Whether you\u2019re a team of three or three thousand, it\u2019s important to build strong relationships through communication. A variety of tools are available depending on your company\u2019s structure, objectives, and messages\u2014these can range from simple emails to a user-friendly intranet, as well as formal or informal meetings. Also, creating opportunities for connection and relaxation is vital. After more than a year of physical distancing and remote work, many teams are struggling. There is a real need for cohesion and renewed team spirit, and that can only happen in person!         <\/p>\n<p>The pandemic and the widespread adoption of remote work have shown that only companies with a strong employer brand, those who knew how to communicate with their teams and make good use of modern tools like video and social media, managed to stand out. These are the businesses that successfully retained their talent while continuing to attract new candidates. In contrast, companies that had previously neglected their employer branding now face significant recruitment challenges, which can only be addressed by implementing a strong inbound recruiting strategy.  <\/p>\n<p>Netty Thines <br>Communication Consultant <br>Mediation SA<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<p><sup><a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftnref1\">[1]<\/a><\/sup> Employer Branding Communication Survey \u2013 Stepstone<\/p>\n<p><sup><a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftnref2\"> [2] <\/a><\/sup>https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf<\/p>\n<p><sup><a href=\"applewebdata:\/\/92F9D555-51BD-42C0-867F-B0108E32464D#_ftnref3\">[3]<\/a><\/sup> https:\/\/www.careerarc.com\/blog\/future-of-recruiting-study-infographic\/<\/p>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Every company has its own identity, in marketing terms, this is known as a \u201cbrand.\u201d It helps enhance a company\u2019s image, convey its values, and reinforce its positioning, both internally and externally.  <\/p>\n","protected":false},"author":1,"featured_media":1683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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