{"id":10607,"date":"2023-11-13T13:20:59","date_gmt":"2023-11-13T12:20:59","guid":{"rendered":"https:\/\/mediation-sa.lu\/the-event-of-tomorrow-will-be-more-responsible\/"},"modified":"2026-01-05T14:28:01","modified_gmt":"2026-01-05T13:28:01","slug":"the-event-of-tomorrow-will-be-more-responsible","status":"publish","type":"post","link":"https:\/\/mediation-sa.lu\/en\/the-event-of-tomorrow-will-be-more-responsible\/","title":{"rendered":"The Event of Tomorrow Will Be More Responsible"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-948077528\">\n\n\n\t<div id=\"col-300958082\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>With the Covid-19 crisis, corporate social responsibility and sustainable development have come back to the forefront. Clients and consumers are increasingly questioning the societal impact of brands across all their activities. As a key tool for action-oriented communication, events have a major role to play in this profound transformation. Here are a few ideas to make your events more eco-responsible.   <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-724369102\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>Refuse, Reduce, Reuse<\/strong><\/p>\n<p>When we talk about sustainable development, waste reduction is often the first thing that comes to mind. In the events industry, waste management is a major concern for anyone aiming to make their events more sustainable. Many frameworks recommend applying the \u201c3Rs\u201d rule: Refuse, Reduce, Reuse.  <\/p>\n<ul>\n<li>Refuse: means challenging habits and questioning the usefulness or positive impact of each aspect of your event. What is the real value of giving away branded goodies? Do they reinforce your message? Is it necessary to work with a service provider located hundreds of kilometres away? Isn\u2019t there a closer alternative?     <\/li>\n<li>Reduce: involves thorough work, starting with plastic packaging (which, unfortunately, has returned due to pandemic-related health measures). Choose caterers who have signed IMS\u2019s <em>Zero Single-Use Plastic<\/em> charter and are committed to a true \u201czero plastic\u201d approach. Reduction also applies to other areas, such as printed materials. Consider displaying your content on screens instead of printing programmes that will inevitably end up in the trash. And don\u2019t forget waste sorting, which is often overlooked in the events sector.    <\/li>\n<li>Reuse: is the key principle of the circular economy: nothing is lost, everything is transformed. For recurring events, remember that signage can be reused for several years. Also, choose renting over building. As for catering, which is often the main source of waste, consider donating leftovers to local charities.   <\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-656331848\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong><strong><sub>Reducing CO\u2082 Emissions <\/sub><\/strong><\/strong><\/p>\n<p>Following the Paris Agreement, Europe aims to reduce greenhouse gas emissions by 30% by 2030 and achieve carbon neutrality by 2050. There are several approaches to this goal: <\/p>\n<ul>\n<li>Reduce emissions by managing your activity and its impact<\/li>\n<li>Reduce others\u2019 emissions through the products and services you offer<\/li>\n<li>Offset your own emissions <\/li>\n<\/ul>\n<p>In the context of event planning, this translates into several concrete actions:<\/p>\n<ul>\n<li>Choose a central location: to limit the carbon footprint of participants, select venues easily accessible by public transport and clearly communicate this information;<\/li>\n<li>Limit the number of attendees: alongside venue choice, invite only those nearby and offer a digital option for others to reduce emissions while maintaining impact;<\/li>\n<li>Buy local: while this often refers to catering, it&#8217;s important to work with local suppliers across all areas of the event. For food, promote vegetarian options, seasonal ingredients, and local produce; <\/li>\n<li>Offset emissions: partner with associations like myclimate to offset your event\u2019s CO\u2082 emissions.<\/li>\n<\/ul>\n<p>Finally, seek expert guidance. Only through skilled project management by an event professional can you effectively integrate CSR considerations and choose the most efficient paths to improving your event&#8217;s sustainability.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1107164199\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>Use a Framework and dedicate a Team <\/strong><\/p>\n<p>To organise an eco-responsible event, working with a recognised framework is essential. <\/p>\n<p>In Luxembourg, the <a href=\"https:\/\/www.greenevents.lu\/\">https:\/\/www.greenevents.lu\/<\/a> label exists. Unfortunately, it is currently limited to public events. Nonetheless, it provides a valuable guide for structuring your approach.  <\/p>\n<p>It is also crucial to involve all stakeholders from the start of planning and to designate a dedicated team to make your event eco-responsible. This begins with implementing the necessary measures and, most importantly, ends with evaluating the outcomes so that you can set continuous improvement goals. <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With the Covid-19 crisis, corporate social responsibility and sustainable development have come back to the forefront.<\/p>\n","protected":false},"author":1,"featured_media":2057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Event of Tomorrow Will Be More Responsible - Mediation SA<\/title>\n<meta name=\"description\" content=\"With the Covid-19 crisis, corporate social responsibility and sustainable development have come back to the forefront.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediation-sa.lu\/en\/the-event-of-tomorrow-will-be-more-responsible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Event of Tomorrow Will Be More Responsible - 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