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- Offer customers & prospects a great experience representing the values of the brand
- Strengthen relationships
- Contribute to the dynamic image of the brand
Our approach successfully melded interactive technology with artistic performance, encapsulating the Cupra spirit and delivering a launch event that set a new benchmark for automotive excellence. Consequently, we conceptualized a modern and dynamic scenography, focusing on innovative lighting, layout, and decoration. The Lightpainting activity and the photobooth were immensely popular, adding an interactive touch. Finally, the renowned Luxembourgish artist, Edsun, played a pivotal role in ensuring the success of the evening.