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Objectives

  • Communicate Transformation:
    Clearly explain Minusines’ transition to the digital and energy sectors, showing how the company is evolving while staying true to its roots.
  • Introduce the New Brand Identity:
    Launch the new logo and visual brand identity reflecting innovation in sustainability and technology.
  • Raise awarness of the Digital and Energy Transition:
    Utilize the explainer video and other digital content to inform people about Minusine’s role and offerings in digital and sustainable energy.

Our Work

As Minusines approaches a monumental centennial, this industrial pioneer is poised to redefine its legacy in the context of digital advancement and energy transition. To encapsulate this transformative phase, we’ve crafted a comprehensive rebranding strategy, including a new logo and graphic guidelines that mirror their progressive outlook.

The new logo serves as a beacon of Minusines’ enduring commitment to innovation, sustainability, and technological leadership. It reflects a future-oriented ethos while honoring a century of industry preeminence.

Our integrated communication efforts, from the website redesign to the development of an explanatory video narrative, aim to elucidate Minusines’ strategic direction. Press advertisements, design of visuals to explain the transition and immersive video content have been key in articulating the brand’s renewed positioning, ensuring that Minusines remains synonymous not only with past achievements but with future possibilities in the realms of digital solutions and sustainable energy.