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Cross media campaign
Client
Meypro
With us you leave no trace
PR campaign celebrating transition and tradition.
Objectives
- Announce the Business Succession
- Highlight the Company’s Enduring Presence
- Promote the New Leadership
- Instill Confidence in Stakeholders
Our Work
In the pivotal moment of Nettoservice’s sale and Meypro Company’s generational shift, we launched a PR campaign that artfully merged the company’s industrial prowess with a narrative of family legacy and future vision. The campaign unfurled across both print and digital landscapes, ingeniously incorporating humor to capture the enduring spirit of the family brand and to resonate deeply with our audience.