“Women in Sports”: Heroizing Journeys to Inspire

On the occasion of the International Day of Women in Sports, the Ministry of Sports launched a unique exhibition aimed at raising public awareness about gender equality in sports.
The concept focuses on heroizing women, highlighting athletes, volunteers, and leaders who, through their commitment and resilience, have become true sources of inspiration. Each portrait tells a story of perseverance, self-transcendence, and essential contributions to the development of sports.

“Women in Sports”: Heroizing Journeys to Inspire

Objectives

  • Raise public awareness on this issue
  • Showcasing inspiring personalities
  • Support women’s sports in Luxembourg
  • Provide a communication platform

Our work

Through impactful visuals and emotional videos, the exhibition celebrates these everyday heroines by giving them the recognition they deserve in sports history.
By highlighting their exceptional journeys, this initiative aims to showcase women’s commitment to sports and inspire future generations to get involved and believe in their potential.
We supported this project by handling the exhibition’s design and communication, as well as developing an engaging digital strategy to extend its impact and foster dialogue around diversity and inclusion in sports.