Objectifs

  • Sensibiliser l’opinion publique sur cette thématique
  • Présenter des personnalités qui inspirent
  • Soutenir le sport féminin au Luxembourg
  • Offrir une plateforme de discussion

“Women in Sports”: Heroizing Journeys to Inspire

“Women in Sports”: Heroizing Journeys to Inspire

On the occasion of the International Day of Women in Sports, the Ministry of Sports launched a unique exhibition aimed at raising public awareness about gender equality in sports.
The concept focuses on heroizing women, highlighting athletes, volunteers, and leaders who, through their commitment and resilience, have become true sources of inspiration. Each portrait tells a story of perseverance, self-transcendence, and essential contributions to the development of sports.

Our work

Through impactful visuals and emotional videos, the exhibition celebrates these everyday heroines by giving them the recognition they deserve in sports. By showcasing their exceptional journeys, this initiative fosters greater recognition of women’s roles and inspires future generations to engage in sports.
We supported this initiative by managing the exhibition’s design and communication, as well as implementing an engaging digital strategy to extend its impact and encourage dialogue around diversity and inclusion in sports.