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Corporate Identity
Client
Arens
Crafting Arens’ Brand Identity: a Collaborative Design Venture
Arens chose to collaborate with our graphic studio to develop its brand identity during the launch of its business.
Objectives
- Develop a brand identity consistent with property management services
- Give a modern and dynamic image to the newborn company
Our Work
In tune with Luxembourg’s dynamic, international market and its expanding expatriate demographic, our design approach for Arens was intentionally global, embodied by an English brand name for universal appeal. The color palette was curated to mirror the zeitgeist, resonating with contemporary aesthetics. The logo’s innovative triangular form carries dual significance—representing both the stability of a home and the initial ‘A’ of Arens, anchoring the brand in both familiarity and identity. Our comprehensive branding strategy extended to forging a state-of-the-art website, prioritizing user-friendliness to ensure client satisfaction and seamless interaction with the brand.