- Communicate about the takeover of the business by the children
- Communicate about the longevity of the companies
- Put forward the successors
- Reassure customers & prospects
We orchestrated a dynamic print and digital media campaign that seamlessly merged the company’s industry identity with the powerful message of generational succession. The infusion of humor into the campaign not only brought out the strong family ethos within these businesses but also forged a deep, resonating connection with the audience.We reinforced this campaign with press and public relations.