#Worksafe
Client
CSL
As part of the European Week for Safety and Health at Work, we executed a dynamic cross-media campaign during on behalf of the Chamber of Employees
Objectives
Sensitize employers and employees on health and safety issues in the workplace during the World Day for Health and Safety at Work
Our Work
We recommendeded a strategic approach that had a significant impact on our client’s communication campaign.
Tone of Voice: We advised our client to adopt a positive and motivating tone of voice. This choice resonated with their target audience and encouraged engagement.
Hashtag #WorkSafe: To maximize reach and engagement, we emphasized the use of the hashtag #WorkSafe. This created a unifying element for the campaign and allowed it to gain traction in the online space.
Slogan “Together, Let’s Prevent Risks!”: The slogan we crafted, “Together, Let’s Prevent Risks!” became the rallying cry of the campaign, effectively conveying the message of collective responsibility in preventing workplace risks.
Content Creation: We produced one compelling advertisement and five engaging video clips, all designed to focus on solutions rather than problems. This approach resonated with the audience by providing actionable insights and solutions.
Cinematographic Approach with Motion Design: To enhance the emotional impact of the campaign, we employed a cinematographic approach coupled with motion design animations. This combination created a visual spectacle that left a lasting impression and reinforced the campaign’s message.
By combining a motivating tone, effective messaging, and visually striking content, we were able to make a substantial impact on the communication efforts of our client.