Objectives

  • Boost awareness of the Student Fair
  • Engage and prepare students for the event
  • Increase attendance at the fair

Generate a high level of participation and boost visibility

Interaction and Gamification: Engaging Gen Z Differently

To connect with Gen Z in a playful and immersive way, we developed an innovative digital campaign that generated a high level of participation and boosted the visibility of the student fair.

Our work

To capture the attention of young adults aged 19 to 22, we designed an immersive digital campaign centered around an interactive mobile game—a fun and educational tool to drive engagement. This innovative approach, deployed on Facebook and Instagram, targeted two key audiences: students and their parents by combining authentic video testimonials and impactful visuals highlighting the strengths of the Student Fair, successfully increasing awareness and attendance.