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Communication strategy
Client
SICEC
Objectives
- Inform stakeholders about the renovation
- Reduce the workload of the staff in answering beforehand to all the questions of the public by an effective information campaign
Mitigating Disruptions from Renovation Activities
In the midst of renovation, the Luxembourg Crematorium tasked us with crafting its communication strategy. Our goal was to effectively convey the disruptions brought on by the renovation works.
Our Work
The Crématorium de Luxembourg, aware of the importance of effective, modern communication, called on our expertise to provide information about the renovation work. Our collaboration began with an in-depth analysis of their current situation, enabling us to develop a tailor-made communication strategy.
We introduced an innovative dimension to their online presence, designing an optimised website that enhances the user experience through intuitive navigation, authentic storytelling and fresh design. To communicate effectively about the crematorium’s transformations, we developed a multimedia campaign including targeted ads, press relations and informative videos.
This all-encompassing approach relieved the burden on internal departments by answering questions in advance.
