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Family Day 2025
Client
Losch


Open doors designed as an experience to be shared together.
For one day, the brands that are part of the Losch Group were revealed in a new light through an immersive, playful, and intergenerational journey. Clients, employees, and families shared a convivial moment where the Group’s values came to life, far beyond the products.
Objectives
- Develop a lasting and close relationship with customers
- Present the brands from an original and distinctive perspective
- Create a family-friendly, intergenerational experience that is engaging, unifying, and memorable


Our work
We designed an experiential journey combining entertainment, discovery, and emotion. Each brand expressed itself through participatory experiences such as F1 simulators, electric mobility challenges, dance battles, and crash tests, making the messages accessible and engaging.
A dedicated children’s area, featuring karting, giant games, and a bouncy castle, allowed younger visitors to fully enjoy the event, while DJ sets, food trucks, and relaxation areas set the rhythm of the day.
The entire experience was conceived as a moment of genuine connection, where people could take the time to meet, exchange, and experience the brand in a different way.


